The following entries were made in the “Better Business” category.
Archive for “Better Business”
This article is about the pros and cons of writing a script, then freely sharing it with others via distribution on the web. Specifically I’m focusing on a script, but believe me when I tell you the points raised in this article are equally applicable to open source templates, themes, widgets, and more. I’m writing this so that you, as a script author to be, will be better informed and prepared for what’s involved if you want to do it right. The information herein is based on my own experiences as a script writer, both good and bad.
Continue reading “Writing a Freely Distributable Script” »
Imagine how you, as the customer, would feel about what you’re contemplating.
Inspired by a print magazine article I could relate to closely, I wrote another similar article on my company’s Bug Blog called “What Business Experience Do You Give?” In a nutshell it offers a couple of customer-business relationship experiences — with me being the customer — that went bad, why they went bad, and a little advice to prevent it happening with your business. After all, creating ill-will isn’t that good for a business’s long-term future. Moreover, it just isn’t right.
Continue reading “Doing Business Unto Others…” »
So, you want to have a web site. Hmm. Now what? Do you have the basics of web organization and size? Do you understand the way a web site works in terms of web-specific features? Linking for example, this is something you can now do. It needs to be considered. Have you? I find that many people know that they want a web site, but they really don’t know where to begin. Thus, I offer this article.
Continue reading “Web Site Planning 101” »
Forgive me if I sound blue. I have been beaten up a twice in the span of seven days. Not physically, mind you, but my concerns about web accessibility were dismissed and it’s discouraging. The word accessibility, I have learned, simply does not sell very well and may be summarily rejected. Bring up the word and ears close with an audible snap. It’s distressing. You’re probably wondering what I mean by “beaten up” at this point so let me explain by backing up a bit and telling you about two situations.
Continue reading “That Evil Accessibility Word” »
If you were to ask your typical business owner if they plan to add a web log or “blog” to their web site the last answer you’d probably get is an emphatic “yes.” Instead you might get a quizzical look, a frown and a scoff, or even an emphatic “no” instead. That’s a shame because a blog has the power to increase the main site’s traffic, page rank, and general appeal — it can even stand alone and be the site. Blogging is a powerful communication medium if the right software is used, it’s properly designed and maintained, and it’s put to use. Let’s take a closer look:
Continue reading “Blogging and Business” »
Writing for the web is said to be different from writing for print; and writing for the web is said to be no different from writing for print. Yes, two contradictory points of view between which, I suspect, lies the real answer. It’s not that I’m undecided or trying to be democratic by taking the middle ground, but rather it’s what I’ve deduced. I’ve written for both media so I do have some experience, but of more importance is that I’ve read from both media. You see, the mystery can be solved I think by examining not the writing, but the reading.
Continue reading “How to Write Content for the Web” »
In your head, right now, is a brain cell for each and every product and service in the entire world. Just one measly brain cell for each, but in a business’s marketing struggle, it’s a vitally important one. It’s the brain cell marketers want to capture, to trap, to win and own, to totally dominate. It’s a signature of their marketing success — or your marketing success if you’re in business for yourself and have your own product or service to purvey. To win over a consumer’s brain cell is to win in that market, or at least victory is imminent. This is next to the ultimate goal; the ultimate goal will be identified later in this article.
Continue reading “The Art of Brain Cell Domination” »
Building a website and wanting it to be found and indexed by search engines, like most things in life, requires a little preparation. In this article I will offer some suggestions on what developers need to consider and do. I’ll also offer some suggestions for the site’s owner/client. Getting to the top of Google, for instance, isn’t as difficult as, say, swimming the English Channel, and is really quite doable, but it won’t happen by itself. The developer needs to make sure the site is designed for this purpose — in addition to its primary roles — and the client needs to give it a little push in the right direction. In case you’re wondering, this doesn’t involve unethical or underhanded practices, nor does it involve magic or a small fortune. Preparation, sound practices, and a little dedication to the cause is all that’s required.
Continue reading “Preparing a Website for SEO Success” »
This article is based on my experiences working with web design clients. It may be subjective in nature and not reflect your experiences. Nevertheless, I wanted to share. I have found that sometimes web design clients don’t realize or understand that building a successful web site doesn’t fall solely on the shoulders of the developer. Rather I find — and they must realize — that the best possible results will come by way of a partnership of sorts. It’s a team effort. The client needs the developer’s help, but the developer needs the client’s help, too.
Continue reading “What Web Design Clients Need to Know” »